How might we help women feel seen, understood, heard, and validated during their healthcare journey?
My capstone project at Northwestern University is focused on understanding how to increase advocacy for women within healthcare.
The structure of our capstone is to operate as a product team- taking an idea from zero to one through the course of nine months.
The capstone starts with deep customer discovery, dives into multiple design sprints, business model design, technical design, and MVP launch.
The product is then presented to local venture capital firms and can receive funding.
The work below is in progress and is due to wrap up in June 2024.
Customer Discovery
Qualitative
Our team went through multiple weeks of deep customer discovery to better empathize with our key users: women. Through this, we developed a nuanced understanding of the intersectionalities and complexities of care we must consider when creating new healthcare experiences.
Quantitative
Through surveying methods within DScout and MS Forms- we were able to match facts and figures learned in our secondary research to validate pain point areas such as: women not feeling seen and heard, women having disjointed care, and women not being believed when reporting symptoms.
Market Research
Through a family and friends network- we were able to capture insights and knowledge from clinical staff, experts in the field, and secondary research platforms in order to become more in-depth researchers within the space.
See our discovery outcomes below.
We are currently running multiple design sprints. Read more below for what we are focused on.
Sprint 1
In Sprint 1, our focus is on understanding the impact of personalization in healthcare, specifically for women.
We are exploring the question, 'Does personalization matter to women in existing healthcare spaces, and can it improve their patient experience?'
To test our hypothesis, we are testing various stimuli within DScout to demonstrate personalized experiences in current healthcare settings. Our overarching aim is to make women feel acknowledged and understood during their interactions with healthcare professionals. We are not looking to replace the human aspect of healthcare; instead, our objective is to augment the communication layer in healthcare spaces. This enhancement could be through visual or audio aids, aiming to strengthen the quality of interactions between patients and doctors.
Utilizing stimuli to answer our research hypotheses.
Our research sprints are being conducted with thoughtful research design, live missions with DScout, and synthesis using PowerBI tools.
Concept overview
Creating connection through technology enablement within patient care rooms.
Our current research sprint is being run in DScout with low-fidelity mocks to understand if there is desirability for personalization during healthcare appointments.
In tandem, we are interviewing doctors to understand viability and feasibility in the eyes of the secondary user.
